التسويق الالكتروني ودوره في تحقيق الميزة التنافسية للمؤسسة التجارية دراسة حالة الشركات التجارية العاملة بمنطقة وادي الشاطئ

Abstract

Competitive advantage is considered as a subject that haunts
business organizations all over the world due to its importance in the
organizations ’quest to increase its profitability and productivity. Hence, this
forces the organizations to extend all their efforts, and to follow all the
relevant methods and strategies to reach the competitive advantage.
Therefore, this study is aimed at identifying the impact of E-Marketing
qualities on the competitive advantage by following three strategies of quality
for competitive advantage which are (Reliability, responsiveness, safety) in
commercial companies operating in Wadi Al-Shati. As a total of (72 companies) formed the study population, the researchers distributed (72
questionnaires) to them. Where the study used the descriptive and analytical
method to describe the phenomenon under study.
Finally, the study concluded that e-marketing has an impact on all dimensions
of competitive advantage.