The Impact of Strategic Leadership on Achieving Sustainable Competitive Advantage

Abstract

The current research aims to investigate the impact of strategic leadership on sustainable competitive advantage at the North Africa Bank – Tripoli. Strategic leadership was the independent variable, while sustainable competitive advantage was the dependent variable. A purposive sample of 61 senior managers was used. Data were collected through a questionnaire and analyzed using SPSS with a descriptive-analytical approach. The results showed that the bank has a clear strategic vision aligned with environmental changes, contributing to effective decision-making. The study recommends enhancing change management culture and improving monitoring and evaluation systems to support sustainability and competitive advantage.