The Role of Globalization in Spreading Consumer Culture

Abstract

Globalization, through its various mechanisms such as different media outlets, has spread consumer culture in all societies, whether developed or traditional, without considering the specific characteristics of those societies or even their capacity to receive this culture, which has distorted and burdened local cultures, making their members seek every product. This has led to the creation of primarily consumer societies, despite possessing the primary economic resources to establish self-sufficient industries. The social changes brought about by globalization have fostered a culture of consumption, resulting in individuals who flaunt everything available in their societies. Industrialists seek to acquire everything new by any means necessary, and this in turn has weakened the local consumer values of society.