Managing Marketing Process Knowledge and Its Impact on Improving the Quality of Banking Services: A Field Study on Al Aman Bank, Head Office, Tripoli, from the Employees’ Perspective

Abstract

This aimed of study is to measure the relation between management of marketing operations knowledge and the quality of banking services in Al-Aman Bank, the main branch Tripoli, the researcher used the descriptive-analytical method, a questionnaire used as a tool to collect dada and the sample size was (40) individuals selected by simple random sampling By using Statistical Package for Social Sciences (SPSS) software to analyzed data, the results fond that the of a statistically significant relationship between the management of marketing operations knowledge and the quality of banking services. Moreover, study proved that there is a statistically significant relationship between marketing process knowledge management in Improving the reliability of the institution's banking services under study. Also, study found a statistically significant relationship between managing the knowledge of marketing processes in improving the concreteness of services in the institution under study. The study recommends that enhancing the role of marketing knowledge management and highlighting its importance in promoting the culture of knowledge management within banking institutions. Improving the quality of services, encouraging the exchange of information between departments, as well as investing in information technology and big data analysis to enhance information collection and analysis.