Consumer Culture among Women: A Sociological Study of Consumption Patterns and Their Social Meanings – An Applied Study on a Sample of Women in the City of Gharyan.

Abstract

The study aimed to identify the consumer culture among a sample of women in the city of Gharyan in light of the following dimensions: (symbolic-social, economic-behavioral, and cultural-value dimensions). The study sample consisted of (50) women randomly selected from households in the city of Gharyan. The study adopted the descriptive-analytical approach, and a questionnaire was used to collect data from the sample. The study yielded the following results: -The nature of the symbolic-social dimension of consumer culture among the women in the sample in the city of Gharyan was at a moderate level. -The features of the economic-behavioral dimension of consumer culture among the women in the sample in the city of Gharyan were at a moderate level. -The role of the cultural-value dimension in shaping consumer culture among the women in the sample in the city of Gharyan was at a moderate level. -There are statistically significant differences at (0.05) in consumer culture among women in a sociological study of consumption patterns and their social meanings across its dimensions (symbolic-social, economic-behavioral, cultural-value) according to the educational level variable, in favor of the more educated respondents. -There are statistically significant differences at (0.05) in consumer culture among women according to place of residence, in favor of respondents living in the city.